ACTIVITIES Interior Design, Project Management, Site construction Management
PHOTO CREDITS Photograph by Melania Dalle Grave for DSL Studio
In early 2022, MSGM unveiled its own showroom within the brand’s headquarters at Viale Piceno 17, marking a significant moment in the evolution of its creative spaces. The showroom is designed as a completely neutral, minimalist box, with white walls, ceilings, lighting, and furnishings. This all-white aesthetic serves as a blank canvas, allowing MSGM’s vibrant collections to take center stage, where the brand’s signature use of bold color can shine without distraction.
The only intentional pop of color comes from a permanent installation by designers Eva and Franco Mattes, adding a playful yet subtle contrast. A fluorescent yellow electrical cable tray runs through all the rooms, snaking across the showroom and injecting a vivid, unexpected touch of energy into the otherwise pristine space. This bold accent complements the neutral backdrop, reinforcing the idea that even in a minimalistic setting, color remains an essential part of MSGM’s identity.
This clean, understated environment allows the collections to be the focal point, while the artistic installation serves as a reminder of the brand’s playful and experimental nature. The showroom reflects MSGM’s commitment to balancing simplicity and creativity, offering a space where art and fashion converge seamlessly.