Following the success of its temporary project on the prestigious Rue de la Paix in Paris, Serapian Milano has launched a new temporary store on the renowned Madison Avenue. Spanning approximately 100 square meters over two levels, the store features a ground floor dedicated to sales and a mezzanine designed for back-office activities.

The sales area is highlighted by a dramatic double-height entrance, where “scenic sets” of arches create a sense of grandeur and define the space. Flanking the central area, display cases and counters crafted from brass and glass offer an elegant setting for showcasing the products.

At the heart of the store lies the Bespoke area, a dedicated space for personalized craftsmanship. Here, a specially designed table invites customers to engage with bespoke services, while the walls are adorned with Doppia Firma artworks, adding an artistic touch to the luxurious environment. This combination of architectural elements and curated details creates a refined and immersive shopping experience, reflecting Serapian Milano’s commitment to excellence and innovation.