STUART WEITZMAN FLAGSHIP STORE
MILAN

LOCATION Milan, Italy

CLIENT STUART WEITZMAN

YEAR 2013

STATUS Completed

ACTIVITIES Project Management, Executive Design, Site Management, Permits

In 2013, Stuart Weitzman unveiled its new flagship store, featuring an innovative concept designed by the renowned architect Zaha Hadid. Spanning 280 square meters, the store embodies a dynamic interplay of geometries, blending fluid architecture with a fusion of form and function. The design orchestrates a rhythmic flow throughout the space, seamlessly integrating architectural elements with practical features.

Central to the store’s layout are the display units, ingeniously crafted to both highlight the Stuart Weitzman collection and offer seating for customers. This dual-purpose design element not only showcases the brand’s products but also enhances the customer experience by providing a functional and stylish place to rest. The juxtaposition of these distinct design features helps delineate various areas within the store, creating a nuanced spatial experience.

The interior is anchored in a palette of soft, monochromatic shades, which contribute to an elegant and cohesive environment. This careful selection of colors and materials fosters a refined interior landscape, divided into two distinct zones that emphasize the relationship between the customer and the collection. The store’s design invites exploration and engagement, reflecting Stuart Weitzman’s commitment to blending innovative architecture with exceptional functionality.